[solved] A "think local, act local" multicountry type of strategy

has the distinct disadvantage of increasing a company's exposure to fluctuating exchange rates and the propensity of foreign governments to impose tariffs on imported goods.

can defeat a global strategy if the "think local, act local" multicountry strategist concentrates on competing only in those foreign countries where the company has profit sanctuaries.

becomes more appealing the bigger the country-to-country differences in buyer tastes and preferences, market conditions, and competitive circumstances.

is generally an inferior strategy unless a company is lucky enough to have well-protected profit sanctuaries in each of the country markets where it operates.

can usually be defeated by a well-conceived "think global, act global" type of strategy.

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02-10-22 | 17:14:02

A "think local, act local"

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