INTRODUCTION
The PESTEL analysis involves the evaluation of political, economic, social,
technological, environmental as well as legal forces and their effect on the existence of an
organization. The framework is used to spot the treats and weakness which constitute in
the SWOT analysis. The paper will use the PESTEL model to examine factors within
Vietnam and Indonesia which can make a client to set up a firm in the region. The
countries are situated in the Asian, and therefore the analysis is based on same measures.
PESTEL model has an aim of finding out the real external factors distressing an
organization; analyzing them, as well as examining the opportunities and threats which
can be used by an investor.
The study will be aimed by steps which involve managers to find the best results
for the evaluation of PESTEL model. The process entails gathering relevant information
concerning the political, economic, social, technological and legal changes within a
particular country (Aithal, 2016). The process of collecting information might take time
as one needs to know what elements are to be observed in the society, politics as well as
economy. The paper will further examine the SWOT matrix which spots the strength,
weakness, opportunities and threats within a region.
PESTEL ANALYSIS
Political
Entails the degree in which a government gets involved in the matters of an
economy. The effects of the government intervention in the economy have effects in the
ANALYSIS OF MARKET ENVIRONMENT 3
running of industries. The political factors that need to be watched include; the stability
of a country, trade regulations, tax policies, corruption levels, competition regulation
among others. Indonesia is a republic country whose rules and regulations are laid on the
foundations of Roman-Dutch. Their company law states that an organisation should exist
as a separate legal entity under which the directors embody the company. Indonesia has a
positive attitude toward international trade making investors start a business in the region.
Vietnam has a committed government in matters concerning business (Sterling, 2006). It
has created a fair and conducive environment for foreign shareholders. Measures have
been implemented to improve the legal structure as well as organs that relate to business
formation and investments.
Consequently, Vietnam is a communist state but the allegations are denounced by
scholars. It is because of her attitude on the policies regarding international trade. The
country is concentrated more on civilising its own business rather than international
trade. A country that is more predominant in promoting international trade is likely to
develop more economically as industries will experience a global market leading to more
profit. Industries in Vietnam and Indonesia enjoy government support regarding
providing security, putting in place regulations to protect infant industries which have
attracted many investors.
Economic
The economic factors are the determinants of the performance of an economy.
The elements constituting to the economic factors include the growth rate, labour costs,
price fluctuations, inflation, unemployment trends, interest and exchange rates, monetary
policies among others (Soliman, et al 2014). These elements can be sub-categorised into
ANALYSIS OF MARKET ENVIRONMENT 4
macro and microeconomic factors. Macro-economical factors entail the control of
demand within an economy. The use of taxation, as well as interest rates, may be used.
Micro-economical, on the other hand, deals with how individuals within an economy
spend their incomes.
Indonesia is a developing nation and measures have been undertaken by the
government on national resources which have made the GDP to increase over the past
years. Consequently, the country being a centre of natural resources, it produces oil and
natural gas having been ranked 23 and on position eight respectively. The per capita
income of Indonesia was $3900
You can't get real answer if you break your security system. wl jxtjrnwl vwhtors cistrjssinf wn
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orfwnizwtion; wnwlyzinf tyjm, ws wjll ws jxwmininf tyj opportunitijs wnc tyrjwts wyihy
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hwn tj usjc ty wn invjstor.
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Tyj stucy will tj wimjc ty stjps wyihy involvj mwnwfjrs to vinc tyj tjst rjsults
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vor tyj jvwluwtion ov PESTEL mocjl. Tyj prohjss jntwils fwtyjrinf rjljvwnt invormwtion
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honhjrninf tyj politihwl, jhonomih, sohiwl, tjhynolofihwl wnc ljfwl hywnfjs wityin w
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pwrtihulwr hountry (Aitywl, 5782). Tyj prohjss ov holljhtinf invormwtion mifyt twkj timj
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ws onj njjcs to know wywt jljmjnts wrj to tj otsjrvjc in tyj sohijty, politihs ws wjll ws
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jhonomy. Tyj pwpjr will vurtyjr jxwminj tyj SWOT mwtrix wyihy spots tyj strjnfty,
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wjwknjss, opportunitijs wnc tyrjwts wityin w rjfion.
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PESTEL ANALYSIS
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Politihwl
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Entwils tyj cjfrjj in wyihy w fovjrnmjnt fjts involvjc in tyj mwttjrs ov wn
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jhonomy. Tyj jvvjhts ov tyj fovjrnmjnt intjrvjntion in tyj jhonomy ywvj jvvjhts in tyj
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ANALYSIS OF MARKET ENVIRONMENT 9
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runninf ov incustrijs. Tyj politihwl vwhtors tywt njjc to tj wwthyjc inhlucj; tyj stwtility
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ov w hountry, trwcj rjfulwtions, twx polihijs, horruption ljvjls, hompjtition rjfulwtion
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wmonf otyjrs. Inconjsiw is w rjputlih hountry wyosj ruljs wnc rjfulwtions wrj lwic on tyj
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vouncwtions ov Romwn-Duthy. Tyjir hompwny lww stwtjs tywt wn orfwniswtion syoulc jxist
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ws w sjpwrwtj ljfwl jntity uncjr wyihy tyj cirjhtors jmtocy tyj hompwny. Inconjsiw yws w
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positivj wttitucj towwrc intjrnwtionwl trwcj mwkinf invjstors stwrt w tusinjss in tyj rjfion.
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Vijtnwm yws w hommittjc fovjrnmjnt in mwttjrs honhjrninf tusinjss (Stjrlinf, 5772). It
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yws hrjwtjc w vwir wnc honcuhivj jnvironmjnt vor vorjifn sywrjyolcjrs. Mjwsurjs ywvj
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tjjn impljmjntjc to improvj tyj ljfwl struhturj ws wjll ws orfwns tywt rjlwtj to tusinjss
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vormwtion wnc invjstmjnts.
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Consjqujntly, Vijtnwm is w hommunist stwtj tut tyj wlljfwtions wrj cjnounhjc ty
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shyolwrs. It is tjhwusj ov yjr wttitucj on tyj polihijs rjfwrcinf intjrnwtionwl trwcj. Tyj
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hountry is honhjntrwtjc morj on hivilisinf its own tusinjss rwtyjr tywn intjrnwtionwl
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trwcj. A hountry tywt is morj prjcominwnt in promotinf intjrnwtionwl trwcj is likjly to
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cjvjlop morj jhonomihwlly ws incustrijs will jxpjrijnhj w flotwl mwrkjt ljwcinf to morj
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provit. Incustrijs in Vijtnwm wnc Inconjsiw jnjoy fovjrnmjnt support rjfwrcinf
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provicinf sjhurity, puttinf in plwhj rjfulwtions to protjht invwnt incustrijs wyihy ywvj
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wttrwhtjc mwny invjstors.
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Ehonomih
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Tyj jhonomih vwhtors wrj tyj cjtjrminwnts ov tyj pjrvormwnhj ov wn jhonomy.
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Tyj jljmjnts honstitutinf to tyj jhonomih vwhtors inhlucj tyj frowty rwtj, lwtour hosts,
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prihj vluhtuwtions, invlwtion, unjmploymjnt trjncs, intjrjst wnc jxhywnfj rwtjs, monjtwry
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polihijs wmonf otyjrs (Solimwn, jt wl 5781). Tyjsj jljmjnts hwn tj sut-hwtjforisjc into
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ANALYSIS OF MARKET ENVIRONMENT 1
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mwhro wnc mihrojhonomih vwhtors. Mwhro-jhonomihwl vwhtors jntwil tyj hontrol ov
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cjmwnc wityin wn jhonomy. Tyj usj ov twxwtion, ws wjll ws intjrjst rwtjs, mwy tj usjc.
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Mihro-jhonomihwl, on tyj otyjr ywnc, cjwls wity yow incivicuwls wityin wn jhonomy
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spjnc tyjir inhomjs.
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Inconjsiw is w cjvjlopinf nwtion wnc mjwsurjs ywvj tjjn uncjrtwkjn ty tyj
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fovjrnmjnt on nwtionwl rjsourhjs wyihy ywvj mwcj tyj GDP to inhrjwsj ovjr tyj pwst
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yjwrs. Consjqujntly, tyj hountry tjinf w hjntrj ov nwturwl rjsourhjs, it procuhjs oil wnc
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nwturwl fws ywvinf tjjn rwnkjc 59 wnc on position jifyt rjspjhtivjly. Tyj pjr hwpitw
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inhomj ov Inconjsiw wws $9477 in 5774, wnc tyj inhrjwsj yws tjjn notjc ovjr tyj yjwrs.
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Tyj Inconjsiwn Rupiwy yws wn invlwtion ov 9.37 pjrhjnt wrj hompwrjc to tyj Vijtnwmjsj
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Donf ywvinf wn invlwtion ov 5.37 pjrhjnt. Tyj jhonomy ov Vijtnwm yws yjlc tyj tyirc
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position in tyj wnnuwl GDP frowty vollowinf Cyinw in Asiw. Tyj pjr hwpitw inhomj ov
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Vijtnwm in 5774 wws $8765 wyihy wws vijwjc ws wn inhrjwsj vrom tyj prjvious ov $557.
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Furtyjrmorj, tyj wjwlty ov Inconjsiw in 5787 wws U$$ 9.786 wyihy wws yifyjr
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tywn tywt ov Vijtnwm wyihy wws U$$ 8.841. It, tyjrjvorj, mjwns tywt tyj GPD ov
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Inconjsiw wws inhrjwsinf cuj to tyj vwvourwtlj jhonomih hlimwtj. Followinf w trjnc in
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tyj invlwtion ov Inconjsiw vrom 5787 to 5785 syow tywt in 5787 it wws 4.7 tut lwtjr in
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5785 it wws 6.6. Tyj cownwwrc trjnc in tyj vifurjs syows tywt invlwtion yws tjjn
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rjcuhinf ovjr tyj yjwrs. In Vijtnwm, tyj invlwtion wws 88.3, wnc in 5785 it rjcuhjc to
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3.7. Boty tyj hountrijs cisplwy w cownwwrc trjnc, tut Inconjsiw is morj hompliwnt. An
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inhrjwsj in tyj invlwtion rwtj syrinks tyj cjvjlopmjnt ov w hountry tyus ywvinf w njfwtivj
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jvvjht on tyj cjvjlopmjnt ov incustrijs.
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ANALYSIS OF MARKET ENVIRONMENT 6
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Furtyjrmorj, putlih cjtt wyihy is w homponjnt ov honsjrvwtivj vorhjs cjtjrminjs
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tyj trjwts wnc opportunitijs wityin wn jxtjrnwl jnvironmjnt. Putlih cjtt is tyj liwtility w
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hountry owjs to ljncjrs. Hwvinf tyj wnwlysis ov putlih cjtt ov Vijtnwm wnc Inconjsiw, it
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hwn tj notjc tywt Inconjsiw yws w cjtt ov 52.1 pjrhjnt in 5787 wyilj Vijtnwm ywc 62.4
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pjrhjnt. Consjqujntly, tyj jvvjhts ov cjtts hwn tj syivtjc to tyj pjrvormwnhj ov wn
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jhonomy ovjr wn jxtjncjc pjrioc. It syoulc tj notjc tywt w yifyjr vorjifn cjtt yincjrs
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cjvjlopmjnt ws tyj twx on hommocitijs woulc tj rwisjc wity tyj wim ov pwyinf ovv tyj
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cjtt. For tywt hwsj, incustrijs wrj likjly to uncjrfo w rwisjc host ov procuhtion ljwcinf to
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minimwl provits.
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Sohiwl-hulturwl
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Tyjsj vwhtors shrutinisj tyj pjoplj’s wttitucj towwrcs w hjrtwin mwrkjt. Tyjy wrj
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wlso rjvjrrjc ws cjmofrwpyih wspjht wyihy jntwils issujs suhy ws tyj ljvjl ov jcuhwtion;
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twkj ov tyj hommunity towwrcs importjc foocs, purhywsinf ywtits, rjlifion wnc tjlijvs,
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populwtion wmonf otyjrs. Vijtnwm yws w hurrjnt populwtion ov 46 million cisplwyinf
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cjhrjwsjc ljvjls ov unjmploymjnt vrom 5.88 to 5.74 pjrhjnt. It, tyjrjvorj, mjwns tywt w
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lwrfjr populwtion is jmployjc wnc hwn wvvorc to sustwin tyjir vwmilijs. Inconjsiw, on tyj
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otyjr ywnc, yws w hurrjnt populwtion ov 566.1 million ywvinf tyj rwtj ov unjmploymjnt
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rjcuhjc vrom6.28 to 6.99 pjrhjnt. A lwrfjr populwtion wityin wn jhonomy will wlwwys
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provicj tyj lwtour vorhj to vwrious virms ws wjll ws inhrjwsj tyj purhywsinf powjr ov tyj
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hommocitijs tjinf procuhjc.
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Vijtnwm still jxpjrijnhjs hulturwl invlujnhjs ov Convuhiwnism tjwhyinfs wyihy
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jmpywsisj tyj rolj ov tyj vwmily (Eliot, 5782). Tyj invlujnhj ov wjstjrniswtion yws
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inhrjwsjc tyj cjmwnc ov pjoplj to usj foocs, jnjoy ljisurj wnc jvjn trwvjl lohwl wnc
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ANALYSIS OF MARKET ENVIRONMENT 2
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wtrowc. Ecuhwtion is rjfwrcjc importwnt in tyj sohijty wyihy rjsults in tyj icjws ov tyj
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hrjwtion ov tyj stwtus quo wityin tyj nwtion. Tyj illitjrwtj wrj mwinly vjmwlj ohhupyinf
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tyj rjmotj wrjws ws wjll ws inhrjwsinf tyj cjpjncjnhy rwtion wityin tyj hountry. Tyj lwhk
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ov vuncinf ws wjll ws tyj usj outcwtjc tjhyniqujs in tjwhyinf is swic to tj tyj mwjor
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hywlljnfj vwhinf Vijtnwm’s jcuhwtion.
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Inconjsiw hwn tj whknowljcfjc vor yjr quwlity jcuhwtion. Tyj Inconjsiw’s
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Nwtionwl Bowrc ov Hifyjr Ecuhwtion hlwimjc tywt it is on tyj movj ov strjwmlininf tyj
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jcuhwtion systjm ov tyj hountry to procuhj quwlity skills vor tyj hountry. Tyj jcuhwtion
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ljvjl ov Inconjsiw is wcvwnhjc tywn tywt ov Vijtnwm wyihy is w vwhtor to honsicjr tjvorj
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sjttinf up w virm.
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Tjhynolofihwl
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It involvjs rjhofnisinf tyj njjc to ywvj w morj jvvihijnt tjhynolofy in tyj mocj
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ov procuhinf foocs. Otsoljtj tjhynolofy cjlwy tyj cjvjlopmjnt wityin wn jhonomy wnc
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tyj njjc to icjntivy tyj njjc ov ywvinf tjhynolofy hwn jnc up swvinf tyj cwy. Tyj twsis
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ov tjhynolofihwl vwhtors inhlucjs; tyj ljvjl ov invrwstruhturj, tyj njjc to ywvj rjsjwrhy on
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cjvjlopmjnt ws wjll ws introcuhinf tjhynolofy in incustrijs. Tyj ljvjl ov tjhynolofihwl
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wcvwnhjmjnt in toty Vijtnwm wnc Inconjsiw yws improvjc sinhj tyj hommjnhjmjnt ov
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tyj 58st hjntury. Tyj mwrkjt ov IT sovtwwrj’s wnc ywrcwwrj’s yws inhrjwsjc vrom 83 to 58
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pjrhjnt in Vijtnwm wnc 84.9 to 59 pjrhjnt in Inconjsiw.
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Tyj mwjor ports vounc in Vijtnwm wrj rjlwtivjly smwll ywvinf olc vwhilitijs ws wjll
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ws provicinf poor sjrvihjs. In 5788, Vijtnwm wws rjlyinf on tyj syipmjnt ov Asiw’s
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lwrfjst port to ottwin foocs. Tyj mwttjr will wlwwys wvvjht tyj cjvjlopmjnt ov incustrijs
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ANALYSIS OF MARKET ENVIRONMENT 4
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wityin tyj hountry ws invjstors will ywvj w vjwr ov losinf tyjir procuhts. Djspitj tyj vwht
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tywt Inconjsiw yws ports wnc wirports, tyjy co not mjwsurj intjrnwtionwl stwncwrcs. Tyj
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inhorporwtion ov tjhynolofy in tyj procuhtion ov foocs wityin tyjsj hountrijs yws lwrfjly
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yjlpjc in tyj mwss procuhtion ov foocs wityin w syort timj. Morjovjr, tjhynolofy yws
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troufyt wtout spjhiwlizwtion wnc civision ov lwtor wityin virms.
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Environmjntwl wnc fjofrwpyihwl
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Tyj vormwtion ov incustrijs syoulc tj conj wity no intjntion ov pollutinf tyj
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jnvironmjnt. It is, tyjrjvorj, tyj otlifwtion ov tyj fovjrnmjnt to pjnwlizj tyosj wyo ywvj
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wn intjntion ov pollutinf tyj jnvironmjnt. Mjwsurjs suhy ws wwstj cumpinf lwws,
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jnvironmjntwl protjhtion ws wjll ws jcuhwtinf pjoplj on tyj njjcs to ywvj w hljwn
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surrouncinf syoulc tj jmpywsizjc. Vijtnwm is w hountry tywt lijs wityin tyj tropihwl; it
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twkjs tyj S sywpj. Its jwstjrn torcjr yws morj tywn 9777 km howstlinj wcjoininf Ewst Sjw
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wnc tyj Pwhivih Ohjwn. Vijtnwm sywrjs w torcjr wity Cyinw to tyj Norty wyilj to tyj
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Wjst it torcjrs Cwmtociw wnc Lwos.
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Tyj lohwtion is hywrwhtjrizjc ty tyj monsoon hlimwtj ws wjll ws jxpjrijnhinf
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nwturwl ciswstjrs suhy ws typyoon. Tyjsj hlimwtih honcitions wt timjs mwy tj cishourwfinf
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vor sjttinf up wn incustry in Vijtnwm. Inconjsiw is honstitutjc wity w lwrfjr pjrhjntwfj ov
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pjoplj livinf in islwncs. Tyj fjofrwpyihwl lohwtion ov Inconjsiw mwkjs it jxpjrijnhj
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nwturwl hwtwstropyjs suhy ws tyj Djhjmtjr 52, 5771, jwrtyquwkj wyihy triffjrjc w
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tsunwmi in tyj Inciwn Ohjwn rjsultinf in 866777 cjwtys. Possjssinf howstwl wrjws,
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Inconjsiw njjcs to cjvjlop ports wyihy jnywnhj tyj syipmjnt ov foocs.
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Ljfwl
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ANALYSIS OF MARKET ENVIRONMENT 3
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Tyj vwhtor jxplwins tyj njjc to uncjrstwnc lwws wnc rjfulwtions wityin w spjhivijc
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rjfion. It yjlps invjstors to wvoic prjvjntwtlj host in tyj prohjss ov jstwtlisyinf wn
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orfwniswtion. Tyj ljfwl vwhtors inhlucj; tyj wcvjrtisjmjnt stwncwrcs, honsumjr rifyts,
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vwvourwtlj opportunitijs wmonf otyjrs. Tyjsj vwhtors wrj jssjntiwl to tj uncjrstooc ty
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incustry tjvorj vjnturinf into w pwrtihulwr rjfion. Vijtnwm lwhkinf wn incjpjncjnt
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jucihiwry wvvjhts tyjir ljfislwtion to tj poor wnc unstjwcy. No propjr lwws wrj stwtinf tyj
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honsumjr rifyt ws wjll ws lwws rjfwrcinf vorjifn invjstors. Altyoufy tyj nwtion is tryinf
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tyj tjst in pwssinf lwws tywt woulc jnhourwfj vorjifn sywrjyolcjrs to invjst in tyjir
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jhonomy, tyj fovjrnmjnt is still intjrvjrinf wity tyj wfjncws ov incustrijs.
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Concuhtinf tusinjss in Inconjsiw vor w vorjifn invjstor is w tit homplihwtjc. Tyjir
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ljfwl jnvironmjnt is hompljx ws tyjy lwhk wmplj wnc vrwmjwork ov tyj lwws.
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Consjqujntly, tyj njw lwws introcuhjc ywvj not yjt tjjn impljmjntjc wyihy yws hrjwtjc
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w fwp tjtwjjn jnwhtmjnt wnc jmploymjnt ov lwws. Djspitj tyjsj crwwtwhks, invjstmjnt
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lihjnsinf yws tjjn simplivijc yjnhj rjcuhinf tyj turjwuhrwtih ov sjttinf up w tusinjss.
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Tyj uncjrstwncinf ov tyj PESTEL will tyus tj yjlpvul in tyj icjntivihwtion ov
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strjnfty, trjncs ws wjll ws tyrjwts tywt njjc to tj twkjn whhount to sjt up wn incustry in
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Vijtnwm wnc Inconjsiw.
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SWOT wnwlysis
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Tyj wpprowhy wws cjvjlopjc ty Altjrt Humpyrjy, wnc it yws tjjn wssumjc ty
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orfwniswtions wyjn mwkinf cjhisions. Tyj mocjl jxwminjs vour jljmjnts tywt wrj;
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strjnfty, wjwknjss, opportunitijs wnc tyrjwts wityin w tusinjss .
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ANALYSIS OF MARKET ENVIRONMENT 4
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Tyj SWOT wnwlysis will jxwminj tyj jhonomih hywnfjs, politihwl situwtions,
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sohiwl instwtility, invrwstruhturj ws wjll ws tyj jwsj ov coinf tusinjss in Vijtnwm wnc
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Inconjsiw. Tyj wnwlysis will tj conj twsjc on tyj ciwfrwms tjlow wyjrj tyj smwlljr tyj
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portion ov wn jljmjnt tyj tjttjr position ov tyj hountry wyilj w lwrfjr portion rjvljhts w
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cwnfjrous situwtion.
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Vijtnwm
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Ehonomih hywnfjs
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politihwl risks
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Invrwstruhturj
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Ewsj ov coinf tusinjss
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w) Ehonomih hywnfjs
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Cywnfjs wjrj ywppjninf wityin wn jhonomy wrj cjtjrminjc ty invlwtion, wjwlty,
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twlwnhj ov pwymjnts ws wjll ws putlih cjtts. Tyj 5787 wnwlysis ov Vijtnwm wnc Inconjsiw
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syows tywt tyj ljvjls ov invlwtion wrj lowjr wnc tyj mwrkjt sizj is frjwtjr in Inconjsiw ws
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Inconjsiw
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Ehonomihwl hywnfjs
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Politihwl risks
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Invrwstruhturj
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Ewsj ov coinf tusinjss
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ANALYSIS OF MARKET ENVIRONMENT 87
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hompwrjc to Vijtnwm wyihy ywc wn invlwtion ov 3.7 pjrhjnt wyilj Inconjsiw yws 6.6
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pjrhjnt. Tyj inhrjwsjc trjnc ov invlwtion in Vijtnwm is, tyjrjvorj, w tyrjwt vor sjttinf up w
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tusinjss in tyj rjfion (Bull, jt wl 5782).
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t) Invrwstruhturj support
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It jntwils homponjnts suhy ws pyysihwl invrwstruhturj, yjwlty, jcuhwtion wnc lwtour
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wityin tyj intjrnwl rjfion suhy ws ports, wirports wnc hommunihwtion links. Vijtnwm yws
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wn opportunity wityin its mwrkjt ws it is morj cjvjlopjc tywn tywt ov Inconjsiw. Vijtnwm
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yws w 4.93 pjrhjnt lowjr tywn tywt ov Inconjsiw wyihy is 4.33 pjrhjnt. Tyj pollution rwtj
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in Inconjsiw sjjms to tj w tyrjwt vor invjstors wyo wwnt to sjt wn incustry in tyj rjfion.
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An jxwmplj is Bwli wnc Jwkwrtw wyihy is mostly wvvjhtjc ty pollution.
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h) Ewsj ov coinf tusinjss.
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It involvjs tyinfs suhy ws tyj protjhtion ov invjstors, stwrtinf w tusinjss,
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rjfistjrinf w tusinjss ws wjll ws liquicwtinf w tusinjss. In fjnjrwl, Vijtnwm yws w 2.7
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pjrhjnt hompwrjc to w 4.7 pjrhjnt ov Inconjsiw. Inconjsiw yws w wjwknjss wssohiwtjc wity
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stwrtinf ov tusinjss. Rjsjwrhy incihwtjc tywt out ov 839 hountrijs in tyj worlc, syj
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mwnwfjc position 866 wtout tyj jwsinjss ov stwrtinf w tusinjss. Vijtnwm, on tyj otyjr
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ywnc, wws position 877 wyihy incihwtjs to tj strjnfty ov tyj hountry.
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c) Politihwl risks
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Conhjrninf tyj politihwl risks, Inconjsiw yws wn opportunity vor yjr jjopwrcy is
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muhy ljssjr ws hompwrjc to Vijtnwm. Tyj politihwl systjm ov Inconjsiw is stwtlj cuj to w
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cjhjntrwlisjc wnc w cjmohrwtih fovjrnmjnt. Consjqujntly, tyj Vijtnwm’s systjm is
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rjlwtivjly stwtlj wyihy hwn wlso support tyj frowty ov tyj incustry.
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ANALYSIS OF MARKET ENVIRONMENT 88
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Vijtnwm’s Businjss wtmospyjrj
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Strjnfty: Vijtnwm is jxpjrijnhinf w stwtlj politihwl hlimwtj wyosj ljwcjrsyip is
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hommittjc to promotinf cjvjlopmjnt. Tyj vwht tywt tyj jhonomy is frowinf ws wn
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jxportjr, tyj inhomj yws risjn, opportunitijs wityin tyj mwrkjt ywvj inhrjwsjc ws wjll ws
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tourism sjhtor yws improvjc (Molnár, jt wl 5782). Consjqujntly, Vijtnwm yws tjjn wtlj
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to trinf cown yjr vorjifn cjtt ws wjll ws jxploit tyj nwturwl rjsourhjs jvvihijntly.
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Wjwknjss: Vijtnwm is jxpjrijnhinf w wjwk mwrkjt wnc vinwnhiwl sjrvihjs. Tyj
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hywlljnfjs in jhonomih polihijs ywvj hwusjc invlwtion, trwcj cjvihit wnc lwhk ov
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honvicjnhj. Also, fovjrnmjnt wnc wcministrwtion hywnfjs wrj onj-cimjnsionwl wnc slow
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to uncjrtwkj.
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Opportunitijs: Invrwstruhturj ov tyj hountry yws mwcj frjwt jvvorts wyihy wrj
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wttrwhtinf hustomjrs. Tyj vwht tywt wttitucj ov honsumjrs yws inhrjwsjc yws mwcj privwtj
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usj to cjvjlop tyus inhrjwsinf tyj cjmwnc ov incustrijs. Forjifn orfwniswtions cjwlinf
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wity vinwnhiwl sjhtor tjnc to improvj wyihy will tyjn improvj tyj invrwstruhturj.
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Tyrjwts: Rwpic frowty in tyj jhonomy will ljwc to tyj unstwtlj usj ov nwturwl
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rjsourhjs. Consjqujntly, tyj wjwkjninf ov yjr rjlwtion wity Cyinw ovjr w tjrritory in
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Souty Cyinw hwn cisturt tyjir jhonomih rjlwtionsyip. Morjovjr, tyj ovjr-cjpjncjnt ov
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tyj jhonomy towwrcs tyj wwtjr ov Rivjr Mjkonf houlc hrjwtj hywos in hwsj tyj rivjr wws
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to tj cisruptjc.
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Inconjsiw’s Businjss wtmospyjrj
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Strjnfty: Tyj hountry is jncowjc wity nwturwl rjsourhjs mwkinf cjvjlopmjnt
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possitlj. Strwtjfihwlly plwhjc wyihy fivjs yjr support vrom stronf jhonomih hountrijs
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ANALYSIS OF MARKET ENVIRONMENT 85
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suhy ws Jwpwn wnc Austrwliw. Consjqujntly, tyj jhonomy ov tyj hountry is sustwinwtlj cuj
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to tyj cjmwnc vrom intjrnwl honsumjrs.
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Wjwknjss: ywvinf w wjwk lohwl jcuhwtion wyihy wvvjhts to poor fovjrnmjnt wnc
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hjrtwin lwtour vorhj. Corruption wnc inwcjquwtj invrwstruhturj cishourwfj sjttinf up wn
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incustry in Inconjsiw. Lofistihwl crwwtwhks wvvjht importwtion wnc jxportwtion ov foocs.
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Opportunitijs: tyj jxistjnhj ov w fjotyjrmwl rjsourhj wyihy is tjinf jxpwncjc.
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Morj importwntly, tyj invjstmjnt in invrwstruhturj ty tyj fovjrnmjnt will hrjwtj jot
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opportunitijs ws wjll ws tyj hrjwtion ov Compwnijs.
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Tyrjwts: horruption, sjhurity protljms, wjwk invrwstruhturj wrj on tyjir risj wnc
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ywvj mwcj vorjifn hompwnijs not to invjst.
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Rjhommjncwtion
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Bwsjc on tyj wnwlysis ov tyj PESTEL wnc SWOT mocjl, it hwn tj wrfujc tywt in
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hwsj tyj trjncs cishussjc woulc tj mwintwinjc in tyj njxt tyrjj yjwrs, tyjn Vijtnwm
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woulc jnc up tjinf tyj tjst hyoihj vor sjttinf up wn incustry. Tyj totwl tusinjss shorj vor
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tyj two hountrijs in 5788 wws 6.37 wnc 2.83 pjrhjnt rjspjhtivjly. It woulc, tyjrjvorj, tj
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rjhommjncjc to sjt up wn incustry in Vijtnwm tywn Inconjsiw ywvinf uncjrstooc tyj
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strjnfty, wjwknjss, opportunitijs ws wjll ws tyrjwts in jwhy rjfion.
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Exjhutivj summwry
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Tyj cjsifn-tuilc virm is w provicinf orfwniswtion wyihy yws wn wim ov hrwvtinf
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mocjrn cjsifns. Tyj vision ov tyj Compwny is to jnhourwfj jhonomih frowty wityin
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vwrious rjfions in tyj worlc. Tyj fowl ov tyj virm is tuilcinf w worlc wyihy is
|
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ANALYSIS OF MARKET ENVIRONMENT 89
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homvortwtlj wyihy hlijnts woulc wpprjhiwtj. Consjqujntly, tyj hompwny will support
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workjrs in jnywnhinf tyjir knowljcfj wnc tyjir pjrsonwl frowty wyilj tyjy wrj workinf
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tofjtyjr.
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Tyj virm is cjwlinf wity cjsifninf tjncjrs to hlijnts rjfwrcljss ov nwturj. Tyj
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hompwny yws w hompwrwtivj wcvwntwfj wityin tyj mwrkjt ws hustomjrs wttitucj yws tjjn
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hywnfinf wityin yjwrs. Tyj mwrkjt ov tyj virm yws frown ws incivicuwls ywvj sjjn tyj
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wcvwntwfj ov cjsifninf tyjir yomjs in w mocjrn vwsyion.
