EEK 5 Individual Assignment – South Korea/Brazil

EEK 5 Individual Assignment – South Korea/Brazil


Domestic – GM KOREA


Foreign - BMW




Assignment overview: Individuals will conduct a competitor analysis and develop a competitive strategy for how the client company can win customers in the recommended entry country. Grading rubric for Competitor assignment is here and posted in the module ‘Grading Guidelines and Rubrics.’



 Assignment Objectives:  (1) Each individual team member will identify and research 2—3 competitors in the recommended country, including at least one global competitor and one local competitor.  

(2) Each individual will determine the competitive strengths and competitive weaknesses of the client company by comparing client strengths and weaknesses with competitors’ strengths and weaknesses.

Note that not all your client's Strengths are competitive advantages, since competitors may have similar strengths.  You are looking for those very few competitive strengths (in people, product/service, processes, or other resources) that will give your company a differentiator or cost advantage. 

Similarly, competitor weaknesses that your client company does not suffer may give your client company a relative competitive advantage, even if you have not previously identified this characteristic as a particular strength of your client company.   It need only be better than the competitors in order for you to consider it as a competitive advantage (e.g., more efficient processes than a competitor's high cost production may mean your client can offer lower prices to customers than the competitor can).  

(3) Applying Porter's Generic Strategies, you will then recommend and explain a competitive strategy that will attract new customers by leveraging  the client firm’s competitive strengths (e.g., a more technologically advanced product with higher buyer value) and/or  mitigate its  competitive weaknesses (e.g., mitigating a relatively low brand recognition by saturating a niche market with a focused differentiator message: "we serve small businesses with software designed for small business") ).


Assignment Requirements/format:


Step one: Using the summary information from your group's week 4 country selection paper, the Introduction to this paper should consist of (a) statement of purpose (b) description of the company and its industry, (c) the product/service that will be entered in the new country; (d) description of the target country and why it was recommended as better opportunity than the other country.


Step two:  The body of the paper (approximately 8-10 pages double spaced) will:


1. Assess each competitor’s strengths and weaknesses


  • Include in your assessment a competitors' ability to mitigate the country level threats you identified in Week4.  Competitors that are more adept at risk mitigation (e.g., via a process or asset advantage) will be more of a competitive threat. For example, in a politically unstable country (threat) , a competitor  with a wide network of associations (asset)  may be better able to weather political change (thus the network is a risk mitigating advantage)..

2. Compare Competitor Strengths and Weaknesses to your client's Strengths and Weaknesses

3. Determine the two or three areas in which your client has a competitive advantage relative to competitors.  Explain how the advantage(s) represent a differentiation or cost advantage.  Be sure the data support this determination.

4.  Recommend a competitive strategy and explain why you have recommended the strategy. Will this be effective against all or only some of the competitors?  Will you need a combined strategy or a tiered strategy (implemented over time) in order to compete for the long term?

  • Write a 1-2 page Executive summary for the entire paper (i.e., name the company and its industry; describe the country opportunity; the competition and how your client can compete. Be specific about where cost advantage is or what differentiates your client).

  • Include a Title page (with your name!) and a Table of Contents, to be placed just after the Executive summary. After the Executive summary, include page numbers on the body of the paper, starting with page one.

  • Include a Reference list, using proper APA format for all references and in-text citations.

Post the assignment in your Individual Assignment folder AND in the Group Locker by the due date.

The posted individual papers in the Group Locker will be for the team’s use in week 6 competitor research summary and competitive strategy recommendation.


Looking ahead:  In Week 6, your team will agree upon a business level competitive strategy, based on these individual member inputs, analyses, and recommendations.  The team will identify specific buyers to target, estimate the dollar value of that target market, and will develop a positioning statement to appeal to the targeted market segment.  The team will submit its current draft business plan (sections 2-11) and finalize its SWOT in preparation for developing your corporate level strategy in weeks 7 and 8.


Need customized help? Order now
user img


15-06-22 | 03:18:15

In weeks 5 and 6, you will iden

fy all your compe

tors-local and global—in the recommended entry country. You will

assess the Strengths and Weaknesses of those compe

tors, as you did for your own client (value chain processes and
resource/asset assessment). And you will then be able to use Porter’s model for determining a business level
on strategy.
Porter describes generic compe

ve strategies as cost leadership, differen
on, and focus on a niche market--

with either a differen

ated offering or a less costly offering.

on strategy depends on having unique characteris

cs in your product/service or in the support
services offered to your buyers. And the unique offering may be of value only to a focused or niche target buyer(focused

You can't get real answer if you break your security system. ll wssjss tyj Strjnftys wnc Wjwknjssjs ov tyosj hompj tors, ws you cic vor your own hlijnt (vwluj hywin prohjssjs wnc rjsourhj/wssjt wssjssmjnt). Anc you will tyjn tj wtlj to usj Portjr’s mocjl vor cjtjrmininf w tusinjss ljvjl hompj on strwtjfy. Portjr cjshritjs fjnjrih hompj vj strwtjfijs ws host ljwcjrsyip, civvjrjn w on, wnc vohus on w nihyj mwrkjt-- wity jityjr w civvjrjn wtjc ovvjrinf or w ljss hostly ovvjrinf. Divvjrjn w on strwtjfy cjpjncs on ywvinf uniquj hywrwhtjris hs in your procuht/sjrvihj or in tyj support sjrvihjs ovvjrjc to your tuyjrs. Anc tyj uniquj ovvjrinf mwy tj ov vwluj only to w vohusjc or nihyj twrfjt tuyjr(vohusjc civvjrjn w on). You ywvj wssjssjc your hlijnt’s procuht/sjrvihj vjwturjs wnc tuyjr vwluj in your ini wl provilj tut mwy njjc to rj-wssjss tyjm ws you sjj tyj tuyjr vwluj ovvjrjc ty hompj tors. Dojs your hlijnt ywvj w hompj vj wcvwntwfj in w civvjrjn wtjc procuht/sjrvihj, or is your hompwny’s Strjnfty not uniquj jnoufy to risj to tyj ljvjl ov w hompj vj wcvwntwfj? Coulc it tj w hompj vj wcvwntwfj only vor w pwr hulwr tuyjr sjfmjnt (nihyj)? Cost ljwcjrsyip cjpjncs on hompwny wcvwntwfjs tyroufy somj kincs ov jvvihijnhijs (j.f., shwlj procuh on or sopyis hwtjc tjhynolofy); or host jvvjh vj wssjts/rjsourhjs (j.f., lohkjc in supplijr hontrwhts, or low host lwtor). You ywvj wssjssjc your hlijnt’s vwluj hywin prohjssjs lookinf vor somj kincs ov jvvihijnhy Strjnftys; wnc you ywvj ini wlly icjn vijc your hlijnt’s rjsourhj/wssjt Strjnftys. You mwy now njjc to rj-wssjss tyosj prohjssjs wnc rjsourhjs you honsicjrjc Strjnftys, in lifyt ov tyj hompj tor hywrwhtjris hs you will rjsjwrhy. Cwn your hlijnt’s Strjnftys in tyjsj wrjws ov host jvvihijnhijs risj to tyj ljvjl ov hompj vj wcvwntwfj? Fohus strwtjfijs wrj typihwlly usjc wyjn hompj tors ywvj w stronf yolc in tyj trowcjr mwrkjt, mwkinf it civvihult to hompjtj yjwc-to-yjwc vor w hompwny just jntjrinf w njw mwrkjt. Tyus hompwnijs mwy vohus on w pwr hulwr tuyjr sjfmjnt or rjfion wnc sjrvj tyosj Buyjrs wity w civvjrjn wtjc ovvjrinf tywt mjjts tyosj tuyjrs’ pwr hulwr njjcs (vohusjc civvjrjn w on). Fohus strwtjfijs mwy wlso tj twsjc on host ljwcjrsyip iv w hompwny hwn vohus on w pwr hulwr tuyjr sjfmjnt tywt hwn tj sjrvjc morj jvvihijntly (j.f., is lohwtjc njwr tyj hompwny or rjquirjs ljss post-swlj support) or wity ljss jxpjnsivj procuhts tywn hompj tors (j.f., ljss hostly “twsih” hwr procuh on vor virst mj hwr tuyjrs wity limitjc inhomjs). Tyis woulc tj vohusjc host ljwcjrsyip. Portjr’s strwtjfijs sjrvj w usjvul orfwnizinf mjtyocolofy vor tyinkinf wtout yow w hompwny hwn hompjtj vor tuyjrs. Djtjrmininf w hompj vj strwtjfy will rjquirj tywt you jxwminj your hompj tors’ rjsourhjs wnc prohjssjs wnc rj-jxwminj your hompwny rjsourhjs wnc prohjssjs to vinc tyj onj or vjry vjw wrjws in wyihy your virm mwy ywvj host or civvjrjn w on hompj vj wcvwntwfjs. Tyjsj fjnjrih strwtjfijs wrj honhjptuwl lwtjls, tut you will cjshritj tyj spjhivihs ov your rjhommjncjc hompj vj strwtjfy, twsjc on tyj pwr hulwr wrjws in wyihy your hlijnt hwn civvjrjn wtj (hustomjr sjrvihj? procuht vjwturjs?) wnc/or in wyihy your hlijnt hwn rjwlizj w host wcvwntwfj (njw wnc vwstjr procuh on hwpwtili js? mwrkj nf sutsicy vrom w pwrjnt hompwny?)

Related Question