topic Two: Course reflections

Why does some business fail to perform in global scale while other succeeds? This course is important
as it will enable us to know different strategies that can be used in positioning the business well in the
market to perform. The global market place is complex as it represents a business environment that has
different needs and culture. Therefore, the marketing technique and strategies need to be robust to
attract the customers. This course will also help us to know different external factors and how they are
different from one country to another. Besides that, we will also able to study how internal factor
influences the performance of the business both in local and global capacity.
After completing this course I believe I will have knowledge on different marketing strategies based on
different cultures, economies, and needs of the consumers. More so I will also know how to modify
strategies to meet the different needs of new economies.