[SOLVED]Topic two Company perspectiveLocked after Sunday,

One of the biggest reasons for companies to perform so well is reputation. If you look at Apple Inc.
for example, the company has a huge loyal fan base. These consumers are the reason for the company’s
overall success. The amount of money that the company can pour into R&D is billions more than its next
competitor. Furthermore, some companies even in the best performing industries are subjected to poor
management. According to our textbook, titled, Principles of Strategic Planning and Marketing, states the
following, “You can conduct a SWOT analysis of yourself to help determine your competitive advantage.
Perhaps your strengths include strong leadership abilities and communication skills, whereas your
weaknesses include a lack of organization. Opportunities for you might exist in specific careers and
industries; however, the economy and other people competing for the same position might be threats.”
(Pg. 2) The use of SWOT will give companies guidance in the direction that will best suit their needs for
expansion and growth. Companies that are performing well in poor performing industries are often a
result of good management. The management has taken a look at and developed a solid strategic plan.
This plan will help the organization analyze competitive trends and areas in which they are able to
improve upon. The use of SWOT is a great method for improving the strategic plan of any organization.
2.    Generally speaking, for companies in the same industry, what factors would explain differences in
company performance over the long term?
            When it comes to long-term performance, it often falls on management. Management plays a vital
role in any organization’s future.  The organizations fate will depend on the senior leadership team. If the
leadership team is not strong, it will reflect in the long-term success of any organization.
3.  Which company in your selected industry would you recommend for your team's strategy project?
Explain why, using data to support your recommendation.  Remember that you will want to select a
company that is not already operating in too many of the BRICS+ Next 11 countries, as that would leave
you with little room for international expansion.
            The organization that I would recommend for our group’s project is Global Payments Inc. This
organization is a large payment processing company; however it is not as large as Visa or other
processing companies. According to PR Newswire (2017) in an article titled, Mobile Payments Continue
to Advance behind Increased Consumer Acceptance and Enhanced Technology Development, states the
following regarding GPI, “Global Payments Inc. provides payment solutions for credit cards, debit cards,
electronic payments, and check-related services. It operates in three segments: North America, Europe,
and Asia-Pacific.” (Pg. 2) I believe that the organization has room to grow and expand in other areas
around the world.
 

References

PR Newswire. (2017) Mobile Payments Continue to Advance Behind Increased    Consumer Acceptance
and Enhanced Technology Development, Barchart.org.            Retrieved from            

https://www.barchart.com/stocks/quotes/GPN#/news/3579708/mobile-payments-            continue-to-
advance-behind-increased-consumer-acceptance-and-enhanced-            technology-development.
Retrieved 13 September 2017.
UMUC.edu. (2017) Principles of Strategic Planning and Marketing. Saylor.org. Retrieved from
   https://learn.umuc.edu/d2l/le/content/287341/viewContent/10484193/View.             Retrieved 13
September 201
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