[solved] Competitive pressures stemming from the threat of entry are stronger when
the industry outlook is risky or uncertain.
industry incumbents have competitive arsenals that are formidable enough to put obstacles in a newcomer's path and potentially defeat its strategic efforts to become a successful and profitable competitor.
there are fewer than 20 potential entry candidates and more than 10 firms are already in the industry.
incumbent firms have cost advantages that are difficult for a newcomer to replicate.
the pool of entry candidates is large and some have adequate resources to overcome entry barriers and combat defensive actions of existing industry.