Topic two Company perspective - DMBA 630 9047 Marketing and Strategy Management in the Global Marketplace (2178)
Topic two Company perspective
Locked after Sunday, September 17, 2017 11:59 PM EDT.
Using financial performance information at the company level for your selected Industry in topic one, discuss your
views on the following questions. Use and refer to the assigned readings to support your views.
1. How is it that, even among the best performing industries, only some companies do well? How can some
companies in poorly performing industries still do well?
2. Generally speaking, for companies in the same industry, what factors would explain differences in company
performance over the long term?
3. Which company in your selected industry would you recommend for your team's strategy project? Explain why,
using data to support your recommendation. Remember that you will want to select a company that is not already
operating in too many of the BRICS+ Next 11 countries, as that would leave you with little room for international