Automobile, healthcare, consumer goods, financial services tend to perform well in medium to
long term while telecommunication performs poorly (Eresearch, 2017). Checking on
opportunities and threat of these industries can help to explain the variance in their performance.
Performance of automobile is based on the ability of many people to afford cars. Besides that, it
is also based on ability to develop affordable cars. With high demand for a long time, there is an
expectation that industry will perform as a whole. Competition is another factor to consider, high
competition in automobile bring about cost reduction thus giving many people able to own cars.
Many companies in automobile industries are making smaller cars and cost effective one. Such
cars attract young buyers who can afford them with average income. That is the main reason why
car sales in North America and Europe have been increasing over the last ten years. Despite that,
the challenge of automobile industries lay in the emerging market since the sales in such Areas
has always been decreasing. The main cause of that might be shrinking economy or few rich and
many poor. The health sector is the second performing industry after consumer discretionary.
The performance of healthcare industry can be attributed to aging baby boomers as well as
improvement of the biotech industry since the 1990s. Besides that, the opportunity of healthcare
industry seems to be lasting since it is basically that people will still need medication in future
(Borzykowsk, 2015). Besides that, the fact that diseases such as cancer are becoming disastrous
and medication is expensive, the industry still seems to have more opportunities in calamities.
Improvement of the healthcare industry has also initiated the improvement of related industries
such as healthcare insurance (Borzykowsk, 2015). The financial service industry is another one
that has long term performance. Without 2008 recession, the financial industry would have
greatly improved by now. Every day financial services facilitate essential transaction among
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INDUSTRY ANALYSIS
people, business, and government. They also, offer mortgages and loan services. The growth of
mobile banking technology has also made financial services provider be essential the economy.
Besides that, financial sector tends to perform well when the interest rates are low. Low-interest
rate means that many people and businesses can easily access credit at a lower cost. From 2008
recession, the interest rate was nearly 0 in the USA but it was increased slightly from 2015.
Derivatives were once considered the best hedging financial product but after 2008 recession,
they received much to blame (Ross, 2015).therefore, there is future uncertainty about the product
regulation hence in case anything goes bad, there might be high losses. Besides that, the fact that
interest rate in the USA is expected to go up with time, the returns from financial sector might go
down. A consumer good is the best performing industry as at 2017. When there is a decline in
fuel prices the consumer good industry performs automatically. Transportation cost and
production cost are highly influenced by the cost of fuel. Whenever fuel is lowly priced, the
production cost goes down hence making the prices to be competitive. Besides that, when
economy growths and employment rate increases, people living standards and ability to purchase
improves. Since 2009, USA economy has been improving as new jobs have been created due to
low-interest rates. That is the main reason why in the medium term to the long term consumer
goods industry has performed (McKenzie, 2017). Telecommunication industry poorly performs
in long term basis. The main reason why telecommunication performs poorly on long term basis
is based on nature of the industry and technology. The technology in telecommunication industry
keeps changing occasionally and swiftly. Besides that, there is high competition thus diluting the
returns. Besides that, telecommunication industry has a high rate of expenses increasing. The
reason is that the infrastructure needs to be changed occasionally to meet the new demands.
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INDUSTRY ANALYSIS
Despite being non-financial sector telecommunication industry has the highest debt-to-equity
ratio. The reason for high DE ratio can be that investors are scared away by the unpredictability
of the industry thus they opt for more loans to finance their investments (Sorensen, 2017).
Healthcare industry is generally more profitable than telecommunication. The main reason for
this is that people will always get sick and they will need medication. For telecommunication,
the taste and interest of people keep on changing as technology improves. Besides that, the
market is extremely saturated hence when some are making profits others are making massive
losses. For example, prior to 2006, people used to buy music but today people can easily access
music online freely. Prior to 2000, the cases of cancer were less than the cases today. Therefore,
more medication is needed today than in 2000. More so, those people who were young adult are
now old. Old age comes with medical complication thus will need healthcare support
occasionally. Clearly, healthcare industry will always have business while telecommunication
will be struggling to keep pace with fast changing technology
I will recommend Healthcare industry for our project. The Healthcare industry has potential to
grow anywhere I the world since proper medication is always needed. Proper medication in the
society is important. Therefore, offering a business plan that not only seeks to make profits but
first seek to improve the services is important. Healthcare industry is important and when
managed accurately, both investors and patients will feel satisfied.
References
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INDUSTRY ANALYSIS
Eresearch. (2017). Sectors & Industries - Performance - Fidelity. Eresearch.fidelity.com. Retrieved 13
September 2017, from
https://eresearch.fidelity.com/eresearch/markets_sectors/sectors/si_performance.jhtml?tab=siperformanc
e
Borzykowsk, B. (2015). These are the best stocks from now to October. CNBC. Retrieved 13
September 2017, from https://www.cnbc.com/2015/06/02/health-care-stocks-a-great-long-term-
market-bet.html
Ross, S. (2015). What is the long-term sector outlook for financial services?. Investopedia.
Retrieved 13 September 2017, from http://www.investopedia.com/ask/answers/030215/what-
longterm-sector-outlook-financial-services.asp
Sorensen, B. (2017). Telecommunication Services Sector Rating: Underperform. Schwab
Brokerage. Retrieved 13 September 2017, from
http://www.schwab.com/public/schwab/nn/articles/Telecommunications-sector