[solved] The advantages of using a licensing strategy to participate in foreign markets include
being especially well-suited to an act global, think local strategy.
being able to generate revenues and income from a company's technical know-how or a unique patented product without committing significant additional resources to country markets that are unfamiliar, politically volatile, economically unstable, or otherwise risky.
increased ability to achieve higher product quality and better product performance as compared to what could be achieved via either an export strategy or a franchising strategy.
enabling a company to achieve first-mover advantages quickly and easily.
increased ability to achieve a low-cost advantage over foreign-based rivals.
