[solved] Competing in one or more countries or regions of the world causes strategy-making to be more complex partly because of
the imperatives of crafting a different strategy for each different country in which a company competes.
the imperatives of using different advertising and promotional techniques in each country where a company competes.
sizable cross-country differences in wage rates, worker productivity, inflation rates, energy supplies and costs, tax rates, and other factors that impact a company's costs and profit prospects.
the difficulties of turning the world market into one big profit sanctuary.
the need to customize a company's product offering in each different country market where it competes in order to compete successfully against local rivals and thus be profitable.