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[SOLVED]Suppose the Chester company begins to compete through good designs, high awareness and easy accessibility for their existing products

Suppose the Chester company begins to compete through good designs, high awareness and easy accessibility for their existing products, what strategy would they be implementing?

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  •  Broad differentiation
  •  Broad cost leader
  •  Niche differentiation
  •  Niche cost leader



honeyd


16-03-21 | 14:30:54

if Chester currently offers products in thrift and core segments only (check production information), then it is a niche cost leader. if it starts improving its product it means the cost of production will increase and so is her product prices. therefore, it will shift from niche cost leader to niche differentiator.
best answer;
Niche differentiation

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