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 Review the Inquirer to determine Chester's current


Review the Inquirer to determine Chester's current strategy. How will they seek a competitive advantage? From the following list, select the top five sources of competitive advantage that Chester would be most likely to pursue.

Select: 5


Offer attractive credit terms


Accept lower plant utilization and higher capacities to insure sufficient capacity is available to meet demand


Increase demand through TQM initiatives


Reduce cost of goods through TQM initiatives


Seek high automation levels


Add additional products


Reduce labor costs through training and recruitment


Seek the lowest price in their target market while maintaining a competitive contribution margin


Seek high plant utilization, even if it risks occasional small stockouts


Seek excellent product designs, high awareness, and high accessibility


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