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 Review the Inquirer to determine Chester's current

 

Review the Inquirer to determine Chester's current strategy. How will they seek a competitive advantage? From the following list, select the top five sources of competitive advantage that Chester would be most likely to pursue.

Select: 5

 

Offer attractive credit terms

 

Accept lower plant utilization and higher capacities to insure sufficient capacity is available to meet demand

 

Increase demand through TQM initiatives

 

Reduce cost of goods through TQM initiatives

 

Seek high automation levels

 

Add additional products

 

Reduce labor costs through training and recruitment

 

Seek the lowest price in their target market while maintaining a competitive contribution margin

 

Seek high plant utilization, even if it risks occasional small stockouts

 

Seek excellent product designs, high awareness, and high accessibility

 



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