[solved] Typically, a company's strategy is quizlet
kept relatively unchanged for a year or more; frequent strategy changes confuse customers and cannot be executed with any degree of competence.
a close imitation of the market leader's strategy.
a blend of (1) proactive actions to improve the company's financial performance and secure a competitive edge and (2) as-needed reactions to unanticipated developments and fresh market conditions.
100 percent differentiated from the strategies of rival companies; any and all copycat strategy elements must be avoided for a company's strategy to be competitively and financially successful.
fine-tuned monthly (occasionally, more often) in order to be as innovative as possible in trying to achieve a sustainable competitive advantage over rivals.