[solved] The primary role of functional area strategies is to
specify how to build and strengthen the skills, expertise, and competencies needed to execute operating-level strategies successfully.
create compatible degrees of strategic intent among a company's different business functions.
set forth the performance targets to be pursued in such functional departments as R&D, production, sales and marketing, human resources, customer service, and finance.
unify the company's various operating-level strategies.
add relevant details to the hows of a company's overall business strategy by specifying what actions, approaches, and practices will be employed in managing particular functions within a business.