[solved] The external market opportunities most relevant to a company are those that
help defend against the external threats to its well-being and future profitability.
will help the company increase its market share.
allow it to build a distinctive competence.
can be pursued with its competitively strong resources and capabilities, offer the best prospects of growth and profitability, and present the most potential for achieving competitive advantage.
allow it to operate at 100% of production capacity (so as to avoid incurring the added cost burdens of having too much unutilized plant capacity).
