[solved] The competitive power of a company resource or capability does not hinge on which one of the following?
Whether the resource or capability represents a technological asset or a marketing asset
How much it helps a company improve its customer value proposition, its role in the company's profit proposition, and the degree to which it enables the company to compete effectively against rivals
Whether many or most rivals have much the same resource or capability
How easily it can be trumped by substitute resources and capabilities of rivals
How hard it is for competitors to copy
