[solved] Strategic fit between two or more businesses exists whenever one or more activities comprising the value chains of different businesses are sufficiently similar to present opportunities

for combining their related value chain activities into a single operation to achieve lower costs and/or cross-business collaboration to create  new or stronger competitively valuable resources and capabilities that will be mutually beneficial.

to accelerate revenue growth, streamline the value chains of each of the businesses, and lower capital investment requirements.

to increase the number of core competencies a company has, lower business risk, and reduce vulnerability to competitive pressures.

to increase resource fit, brand name fit, and industry attractiveness fit.

to reduce diseconomies of scale and diseconomies of scope.