Suppose the Chester company shifts focus to only competing in the Thrift and Nano segments, while competing on price by reducing costs and passing the savings to the customers, what strategy would they be implementing?

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05-12-21 | 05:34:57

cost leader strategy compete based on price. they will always lower their price to win more sales. cost leaders are broad. there are those that compete on all segments and there are those that go to specific segments.
in this case, they are competing on only two segments not four. the correct answer therefore is
niche cost leader

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