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[SOLVED]Bill's product manager continues to perform well in the market.

Bill's product manager continues to perform well in the market. However, a competing product is coming on strong and is looking to take over as the market share leader in the segment. Without sacrificing contribution margin, what can the Bill product manager do in order to improve upon the buying criteria, and thus potentially increase demand?

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  •  Lower the selling price since it is the second most important buying criteria
  •  Increase MTBF by 2000
  •  Reposition Bill to make it even smaller and higher performing
  •  Increase the promotion budget to gain greater awareness



honeyd


29-03-21 | 15:04:36

Lower the selling price since it is the second most important buying criteria(will affect contribution margin)
Increase MTBF by 2000(will increase material cost and also contribution margin)
Reposition Bill to make it even smaller and higher performing(will have little effect on contribution margin)
Increase the promotion budget to gain greater awareness(will affect contribution margin greatly)

best answer
Reposition Bill to make it even smaller and higher performing

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