[SOLVED] The pitfalls of a differentiation strategy include quizlet
The pitfalls of a differentiation strategy include
not spending enough on advertising and promotional campaigns.
charging too low a price premium for the differentiating features.
trying to focus simultaneously on most all of the available value drivers to set the company's product offering apart from those of rivals.
not pursuing the same approach to differentiation as other rivals employing a differentiation strategy.
differentiating on the basis of attributes that produce an unenthusiastic response on the part of buyers (because they do not perceive the differentiating features as valuable or worth paying for).