Larry is in charge of collecting customer

Larry is in charge of collecting customer service and satisfaction data for his company. He’s not sure which key groups in the company would be the most appropriate audience to communicate the recent customer satisfaction results, including call center employees, senior management, and company-wide. As Larry begins to develop his communication plan, which of the following questions would most help him strategize a plan for targeting a specific audience?

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 What does each group know and not know about the customer satisfaction data?

 What groups have been informed of customer satisfaction results in the past?

 What way can the results be communicated so that they are acceptable to all groups?

 What are the consequences of communicating the information to everyone?