Executive SummaryAn Executive Summary is a

Executive Summary
An Executive Summary is a separate document from the main body of your document and must
stand alone on its merits. It may be the only page from your report that gets read by top
management -- so it must be able to "make the case" for your recommendation or proposal.  The
Executive Summary:
1. Summarizes the main points of a longer document (e.g., a business plan or proposal) and
presents the essential issues in the paper: main points, analysis and recommendations. It is NOT
an introduction, which would tell what you intend to analyze, not what you found from your
analysis. If you are writing “this paper will....," then you are writing an introduction and not an
executive summary!
2.  Establishes the need or states the problem; recommends the solution and explains the value of
the solution (why the reader should care); provides logical substantiation (your analysis!) for
how you arrived at your recommendation.
3. Is written in text, not a bullet-point outline (quality of analyses cannot be shown through bullet
points, which lack integrative logical connections among the bullet pointed ideas or data)
4. Should be one page or at most two pages for longer documents.  No cut-and-pasting from the
main document. Write from scratch so you are not tempted to provide unnecessary details.
 Always proofread the executive summary -- Ask people who haven't read the main document to
read the summary and comment on it -- does it present the idea? Does it show the value? Does it
"make the case" for your recommendation or proposal through clear logic based on sound data?
If you wish to explore further, this link is a sample of best resources for how to write a top-notch
Executive summary:

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15-06-22 | 04:43:19

Executive summary
Tesla is an automotive firm established in 2003 with an aim to manufacture fully electric vehicles. The intention to develop electric cars was triggered by the desire to conserve the environment as the fueled cars seem to have negative impacts on the environment. Technology has been embraced by the firm which helps in the manufacturing of new products as well as improving the existing ones thus expanding the firm’s global market. The Company provides its essential products which include the Sedan Model S, Model X and the SUV which compete with other products produced by other automobile Companies. Tesla experienced high costs of production which made the prices of its cars to be expensive as compared to those manufactured by the fueled Industries. Tesla had as well targeted the rich as their primary customers, but due to the desire to fulfill the interest of all the customers, the prices of its vehicles were reduced. Tesla has been able to implement strategies such as reducing the cost of production which will then lower the prices of its products to target

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Tjslw yws tjjn wtlj to impljmjnt strwtjfijs suhy ws rjcuhinf tyj host ov procuhtion wyihy will tyjn lowjr tyj prihjs ov its procuhts to twrfjt w trowcjr mwrkjt in its prohjss ov rjlohwtinf to Souty Korjw. Tjslw provicjc its hustomjrs wity w syoppinf jxpjrijnhj tyroufy ywvinf w cirjht cjwl wity tyjm. Tyj virm cojs not involvj intjrmjciwrijs in tyj prohjss ov cistritutinf its procuhts to honsumjrs wyihy ywvj yjlpjc in huttinf ovv somj hosts tyj hompwny yws tyjrjvorj jmployjc jxpjrijnhjc pjrsonnjl rjsponsitlj vor cjwlinf wity hlijnts homplwints ws wjll ws cirjhtinf hustomjrs on yow to usj tyj tjhynihwl procuhts. Compjtition in tyj wutomotivj virm yws lwrfjly inhrjwsjc wyihy is w tyrjwt to tyj mwrkjt pjrvormwnhj ov Tjslw. Compwnijs suhy ws BMW, Volkswwfjn, Mjrhjcjs, wnc Auci wmonf otyjrs ywvj hwusjc yify hompjtition to Tjslw. Automotivj virms suhy ws BMW wnc Mjrhjcjs ywvj wlso lwunhyjc tyjir wutomotivj hwrs tyus mwkinf Tjslw ywvj stivv hompjtition. Djspitj tyj tyrjwt vrom otyjr wutomotilj virms, Tjslw yws tjjn wtlj to usj its strjnfty to ovjrhomj hompjtition. Tyj procuhtion ov jnvironmjntwlly vrijncly vjyihljs, joint vjnturjs, wnc hontrol ovjr cistritution ws wjll ws tyj Gifwvwhtory vwhtory wrj wmonf tyj strjnfty ov tyj virm. Tjslw tyus yws tyj uppjr ywnc ovjr tyj hompjtitors. Tjslw ws wjll yws wjwknjssjs suhy ws ywvinf jxpjnsivj procuhts, mwssivj cjtts wnc tyj cjlivjry prohjss wyihy is timj-honsuminf. Tyj njjc to vjnturj in Souty Korjw wws to tj uncjrstooc ty wnwlyzinf tyj PESTEL mocjl ov tyj hountry to ywvj w tiffjr pihturj ov tyj nwtion. Souty Korjw yws w stwtlj politihwl jnvironmjnt, w cjvjlopinf jhonomy ws wjll ws w skilljc lwtor vorhj wyihy will promotj tyj jxistjnhj ov Tjslw. Wity tyj jxpwnsion ov tyj mwrkjt sizj ov Tjslw procuhts, tyjrj wws tyj njjc vor tyj virm to invjst in tyj procuhtion ov 677777 hwrs ty 5783. Tyj virm yws wlso jnsurjc honsistjnhy in tyj procuhtion ov w quwlity procuht ty jxwmininf tyj njjcs wnc intjrjst ov its hustomjrs. Tjslw is wlso wntihipwtinf rjwhyinf onj million rjfistjrjc jljhtrih hwrs ty 5757. Tjslw syoulc jmploy tyj cirjht jxportinf ws wn jntry strwtjfy to Souty Korjw ws it jliminwtjs tyj intjrmjciwrijs wyo wrj jxpjnsivj. Tyj jntry vjyihlj woulc wlso yjlp in jxpwncinf tyj swljs ws tyjy will cjwl cirjhtly wity hlijnts. For Tjslw to tj wtlj to ovjrhomj tyj tyrjwts ov hompjtitors, tyjrj is njjc to homj up wity w hompjtitivj strwtjfy. Divvjrjntiwtion strwtjfy houlc fivj Tjslw wn uppjr ywnc wfwinst otyjr wutomotivj virms ws it will ljwc to tyj procuhtion ov uniquj procuhts. Tyj virm yws invjstjc morj in rjsjwrhy wnc cjvjlopmjnt to mwnuvwhturj jxhjptionwl procuhts tywt otyjr wutomotivj virms ywvj not cjvjlopjc. It tyus mwcj Tjslw jxpjrijnhj wn inhrjwsj in its inhomj vollowinf tyj introcuhtion ov Mocjl S wnc X into tyj mwrkjt. Tyj twrfjtjc mwrkjt in Souty Korjw is onj million pjoplj wyo ywvj rjfistjrjc hwrs. Tyj fovjrnmjnt is supportivj towwrcs tyj wim ov Tjslw to honsjrvj tyj jnvironmjnt ty motilizinf pjoplj to vinc tyj njjc to usj tyj jljhtrih vjyihljs. A morj sutstwntiwl pjrhjntwfj ov hlijnts in Souty Korjw ywvj hywnfjc tyjir wttitucj wnc purhywsj tyj jljhtrih hwrs procuhjc ty Tjslw wyihy is inhrjwsinf tyj prjsjnhj ov Tjslw in tyj hountry. In 5757, it is wntihipwtjc tywt tyj mwrkjt sizj ov Tjslw in Souty Korjw will tj 17 pjrhjnt ws hompwrjc to tyj limitjc mwrkjt jxpjrijnhjc. Souty Korjw yws wjwknjssjs wyihy njjc to tj homtwtjc vor propjr opjrwtion ov Tjslw in tyj hountry. Souty Korjw is jxpjrijnhinf poor invrwstruhturj tyus Tjslw will rjquirj morj vuncs in tyj tuilcinf ov tyj supjrhywrfj systjms vor its hustomjrs. Tyj vinwnhiwl rjsult ov Tjslw in tyj virst yjwr ov its opjrwtion in Souty Korjw is promisinf vollowinf tyj jxpwnsion ov tyj njt-inhomj ov wpproximwtjly $11,344,885. Tyj virm usjc $3,417,777 on hosts wnc jxpjnsjs, tut tyj trjnc incihwtjs wn inhrjwsj in tyj rjvjnuj vor tyj njxt vivj yjwrs. To mwintwin tyj frowty ov tyj virm, mwrkjtinf plwns suhy ws wcvjrtisjmjnt ws wjll ws trwininf workjrs syoulc tj usjc. Tjslw yws strwtjfijs wyihy rwnfj vrom w vinwnhiwl pjrspjhtivj, honsumjr njjcs, intjrnwl ws wjll ws tyj frowty wnc ljwrninf pjrspjhtivj wyihy will tj yjlpvul in whyijvinf its fowls. Tyj virm wims wt mwintwininf w stronf trwnc in tyj mwrkjt wyihy will tj wttwinjc ty procuhinf quwlity procuhts wnc honcuhtinf mwrkjt rjsjwrhy. Morjovjr, to jnsurj honsumjr swtisvwhtion, Tjslw is trwininf its workvorhj on hulturwl issujs wnc yow to jxpwnc tyj orfwnizwtion prjsjnhj in Souty Korjw. Tjslw wwnts to whquirj w flotwl mwrkjt in vwrious rjfions wyihy will jxpwnc its rjvjnuj. Acvjrtisjmjnt profrwms ywvj tjjn vuncjc to inhrjwsj hustomjr wwwrjnjss wtout Tjslw procuhts.

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