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Cozy's product manager continues to perform well

Cozy's product manager continues to perform well in the market. However, a competing product is coming on strong and is looking to take over as the market share leader in the segment. Without sacrificing contribution margin, what can the Cozy product manager do in order to improve upon the buying criteria, and thus potentially increase demand?



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14-09-22 | 10:46:07

it depends on cozy market segment
if it is thrift lower the price
if it is elite reposition to be smaller and higher performing


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