Winning Capstone Simulation: 5 Most Important Factors for Success in Capsim | Plusacademics
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Capsim stands for captive simulation. This is a simulation game that aims to teach learners about techniques to manage a company successfully. Just ...

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Capsim stands for captive simulation. This is a simulation game that aims to teach learners about techniques to manage a company successfully. Just like a real company, capsim has departments including research and development, marketing, production, finance, human resource, and total quality management (TQM). There are several formats of capsim including capsim foundation, capsim competition, capsim practice round, compxm, and capsim global DNA. For capsim competition, you can have the one with 5 market segments i.e. traditional, low end, high end, performance, and size, or the one with two rounds i.e. low tech and high tech.  For foundations, it usually comes in the form of low-tech and high-tech market segments. Global DNA starts with one product just like capsim foundation but you can expand to four products. For global DNA there are two market segments i.e. low tech and high tech. To access the simulation you need a capsim sign-in page which is available at capsim.com login URL.


Winning capsim simulation tips 2021

Know what customers want

The main capsim cheat sheet of 2021 is providing customers with what they want. Just like in real life, there is something that customers want in a given market and without that, they are likely to go for alternatives. For example, it is known in America that they love big cars. Therefore if you start producing small cars, you might have trouble finding a reasonable market. Same to capsim, you are making sensors and if your sensors are not designed specifically to meet customers' dynamics of a given market, then you will have trouble getting market for your products. For this case, let's consider you are tackling capsim competition, there are 5 segments here. 

Segment

What customers want

Traditional

A product aged 2 years. But anything between 1.5 and 2.5 years is ok

Cheapest products

Low-end

Cheapest price is very important

Age of 7 years, any age between 5 and 8 is good.

High-end

Smallest and highly performing sensor

New products-introduce new products in this segment

Performance

Customers want a highly reliable sensors-give them 27000

Give them ideal position but concentrate more on performance.

Size

Ideal position come first but give them a smaller sensor than competitors

They want sensors aged 1.5 years but anything between 1 and 2 years is just good.

 When you make sensors that customers want it is time to ensure it is on the market at the right time, price, place, and quantity. You can do this through a proper marketing strategy. For starters, kindly check the table below to be conversant with our marketing strategy in capsim round 1 answers 2021. For capsim round 2 answers 2021, similar strategy is used, although you have to make adjustments on forecast and pricing to be competitive. Little adjustment should also be made in round 3, round 4 to round 7 for better result.

 

Segment(round 1)

Price

Promo

Sales

Forecast

Traditional

$29.50

$2000

$2000

1450

Low-end

$20.50

$2000

$2000

2100

High-end

$40.00

$2000

$2000

530

Performance

$34.50

$2000

$2000

534

Size

$34.50

$2000

$2000

433

 While making a marketing strategy remember customers in the low end and traditional prefer discounted prices. Therefore, companies with cheaper products are likely to sell more units.  For high-end higher prices is not a problem as long as you have better performing and smaller sensors than your competitors. For a marketing budget, you need to be more aggressive to stand out. A higher budget means higher awareness and accessibility. In other words, customers are likely to easily access your products compared to those of competitors.


Don't just spend on marketing, know the basics.

Remember there are bottlenecks on how much you can spend on promo and sales. For example, when you attain 100% awareness, there are no additional benefits when you spend more than $1400 on promotion.  For sales, if you have one product in a given segment, spending more than $3000 experiences a problem of diminishing returns. To gain accessibility level faster, ensure you introduce newer products.

Ensure there is enough time to sell

You only have one year to revise and sell your products. For high-end, size, and performance you need to revise your products often to remain relevant. Many times, you might be obsessed with being the best on the market and that may send your revision date later in the year. If that happens you will lose sales for being late. Therefore, it is always good to sacrifice a better ideal position for the early release of products. By this I mean you can have your revised product on the market no later than September of each year.

Don't be too optimistic

If you are handling competition rounds be less optimistic since if you are not, you might end up with high inventory that will eat up on your revenue. When you are pessimistic, you are likely to make good financial decisions and avoid expensive emergency loans.


Use balanced scorecard

Balanced scorecards contain several metrics that measure the performance of different departments. For example, we have leverage, days of working capital, employee turnover, etc. These metrics are key in ensuring that you make correct adjustments to improve your overall performance. For example, if you are having low days of working capital you can increase long-term debt issued or stock. If it is higher than required you can consider issuing dividends or increasing borrowing.

That’s all for today, if you are stacked with comp xm, we have thousand of resources including compxm answers 2021, comp xm cheat sheet etc. and they can be of great help for your study and grades.

 

 

 


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