[solved] Using quantitative measures of industry attractiveness and competitive strength to plot each business's location on the 9-cell industry attractiveness-competitive strength matrix
is useful for identifying which business units have the biggest/smallest economies of scale and which have the biggest/smallest economies of scope.
provides valuable guidance in deploying corporate resources to the various business units--in general, a diversified company's prospects for good overall performance are enhanced by concentrating corporate resources and strategic attention on those business units positioned in the three cells in the upper left portion of the attractiveness-strength matrix.
is useful for ranking a company's different business units from best to worst based on how much resource fit each unit has with its sister businesses.
is useful for ranking a company's different business units from best to worst based on how much strategic fit each unit has with its sister businesses.
pinpoints which of a diversified company's business units are cash cows (those in the three diagonal cells) and which ones are cash hogs (those in the three cells in the lower-right corner of the matrix).