[solved] The two crucial elements of a company's business model are
its proposition for achieving an attractive return on investment and its action plan for maximizing customer satisfaction.
its profit proposition or "profit formula" and its customer value proposition.
its pricing formula and the set of actions and approaches that it will employ to achieve market leadership.
its revenue growth proposition and its formula for delivering value to customers at a price that yields attractive profits for shareholders.
its proposition for gaining a sustainable competitive advantage and the pricing formula it will employ to attract and please customers.