[solved] The reputational and financial damage that unethical strategies and behavior can do to a company
is typically of no concern to customers since they are unaffected.
is normally quite minimal so long as company officials quickly make a public apology for the wrongdoing.
is usually very short-run in nature; typically, companies can overcome the adverse effects of ethical improprieties within several months.
is seldom big enough to be of much concern to its shareholders.
is substantial; consequently, there are good business reasons for a company and its personnel to avoid unethical strategic actions and behaviors.