[solved] One approach a company can take to achieve a sustainable competitive advantage via differentiation is by quizlet
focusing its differentiation efforts on those product features and attributes that are costly to incorporate (because expensive attributes are perceived by buyers as more valuable and worth paying more for).
underpricing rivals who also have differentiated products.
incorporating product attributes and user features that enhance buyer satisfaction in intangible ways.
incorporating features that enable it to compete in multiple market segments.
deliberately designing and employing a value chain that utilizes more "value drivers" than any other firm in the industry.