[solved] Given the following data from a Comparative Competitive Efforts page in the CIR:
vs. Ind. Avg.
Wholesale Price ($ per pair)$74.50$53.83+38.4%
S/Q Rating (1 to 10 stars)9.96.3+57.1%
Brand Advertising ($000s)16,50014,350+15.0%
Rebate Offer ($ per pair)0.003.40-100.0%
Delivery Time (weeks)1 wks2.8 wks-64.3%
Retailer Support ($ per outlet)5,0004,675+7.0%
Brand Reputation (prior-year average)9476+23.7%
Gained/Lost (due to stockouts)00
Pairs Sold (000s)2,0242,413-16.1%
Market Share (%)8.4%10.0%-1.6 pts
Based on the above data for your company, which of the following statements is false?
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Your company's sizable negative percentage competitive disadvantage in delivery time had a negative competitive impact on your company's branded sales volume and market share in the Wholesale segment .
Your company’s branded sales volume and market share in the Wholesale segment were negatively impacted by your company’s competitive effort in model availability and the lack of a rebate offer.
Your company’s branded sales volume and market share in the Wholesale segment were positively impacted by your company’s brand reputation, S/Q rating, and number of retail outlets.
Your company’s biggest percentage competitive advantage in the Wholesale Segment related to celebrity appeal.
Your company’s percentage competitive advantages and disadvantages on the 10 competitive factors affecting Wholesale sales and market share resulted in a net overall competitive disadvantage of a size that resulted in a below-average 8.4% market share for your company.