[solved] At companies where the stated values are real rather than cosmetic, company managers can connect the stated values to pursuit of the strategic vision and mission by
making internal enforcement of the company's values the centerpiece of the company's strategy.
making it clear that company personnel who do not observe company values and behavioral norms will be dismissed.
(1) being careful to craft a vision, mission, strategy, and set of operating practices that match established values and (2) repeatedly emphasizing how the values-based behavioral norms contribute to the company's business success.
making achievement of the values a prominent part of the company's strategic objectives.
using a values-based balanced scorecard to measure the company's progress in achieving the vision/mission.