[solved] A company racing for global market leadership often finds it useful to enter into strategic alliances with firms in foreign countries in order to

get into critical country markets more quickly and gain inside knowledge from local partners about unfamiliar markets and cultures.

master new technologies and build valuable expertise and capabilities faster than would be possible through internal efforts alone

employ a low-cost provider strategy in those country markets where buyers are extremely price sensitive.

quickly achieve strong brand name recognition in those new country markets that are "top-priority" because of the large size of their populations.

access the financial resources needed to launch powerful offensive strategies in important country markets.

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25-09-22 | 07:54:07

A company racing for global market leadership often finds

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