Under what circumstances should a company's management team give serious consideration to making an offer to supply private-label footwear to chain retailers in a particular geographic region?
When the company has the ability to manufacture private-label footwear at a production cost per pair that is at least $2 per pair below its per pair production cost of branded footwearWhen the data in the latest Competitive Intelligence Report indicates that one or more rival firms were able to secure contracts at offer prices above $25 per pairWhen the data in the latest Competitive Intelligence Report indicates that all winners of contracts for private-label footwear in a geographic region in the past year had offer prices above $40 per pairWhen the demand of chain retailers for private-label footwear is rising faster than buyer demand for branded footwearWhen managers determine that all of the company's available production capacity will not be needed to produce branded footwear and that the total amount of idle production capacity at its production facilities will be sufficient to meet or exceed the 100,000-pair minimum-delivery requirement of chain retailers in each region.