[SOLVED] gain better access to end users, improve the company's market visibility, and enhance brand name awareness.
To overcome deficits in their own expertise and capabilities and/or bring together the personnel and expertise needed to create desirable new skill sets and capabilities
To expedite the development of promising new technologies or products
To avoid the need to employ outsourcing strategies or risk impairing their ability to strongly differentiate their products or services from the offerings of industry rivals
To improve supply chain efficiency
To acquire or improve market access through joint marketing agreements