[SOLVED] The strategic impetus for forward vertical integration is to

gain greater ability to control the retail price at which its products are sold.

achieve the same scale economies as wholesale distributors and/or retail dealers.

develop greater expertise in sales and marketing activities.

bypass distributors-dealers and sell direct to consumers at the company's website.

gain better access to end users, improve the company's market visibility, and enhance brand name awareness.

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25-09-22 | 05:35:13

The strategic impetus for forward

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