One of the benefits of pursuing a strategy of social responsibility and corporate citizenship is
higher sales of branded footwear at the company's Web sites (because customers are pleased with the company's commitment to being a good corporate citizen).an enhanced image rating, provided company spending for socially responsible activities is meaningful and is sustained over a multi-year period.the boost such a strategy gives to increasing the company's global sales volume and global market share of branded footwear when the company's advertising is devoted to explaining all of the socially responsible activities it is undertaking.the boost such a strategy gives to the company's EPS and ROE.the positive impact that such a strategy has on worker job satisfaction and productivity.
