Week 2: September 18 - 24 Print

Week 2: September 18 - 24 Print
This week you will get to know your client company: the important features of the industry in which it
operates and the important features of your client that will help it to operate successfully within its
industry and in a new country market. Your industry analysis will assess how industry features and trends
can represent either opportunity or threat to your client. Your company analysis will assess your client’s
internal strengths that can give it an advantage over its compe

tors, and its internal weaknesses that may

put it at risk in the market. The analy

cal tools you will use are Porter’s Five Forces for industry analysis;
and Value Chain Analysis and Resource analysis for exploring where your client may have par
cular
Strengths and Weaknesses . Next week you begin country level analysis—to assess poten
al opportuni
es

and threats for your client in different countries.