How the combined costs of a company’s internally performed activities, the activities performed by its suppliers, and the activities performed by its forward channel allies compare against the costs of the supplier-performed, internally-performed, and forward channel ally-performed value chain systems employed by rival firms
How the costs of the company’s production and marketing activities compare against the costs of the production and marketing activities of rival companies
How the costs of the company’s primary value chain activities compare against the costs of the primary value chain activities of rival companies
How the costs of the company’s internally performed activities compare against the costs of the internally-performed activities of rival companies
How the value chain costs of a company’s suppliers and forward channel allies compare against the value chain costs of rival companies’ suppliers and forward channel allies
