Which question helps identify a winning strategy?

Is the company’s strategy ethical and does it put enough emphasis on good product quality and good customer service?

Is the strategy resulting in declining costs per unit produced and sold?

Is the strategy helping the company achieve a sustainable competitive advantage and is it resulting in good company performance?

Is the company putting too little emphasis on growth and profitability and too much emphasis on behaving in an ethical and environmentally responsible manner?

Does the strategy strike a good balance between maximizing shareholder wealth and maximizing customer satisfaction?