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Utilizing the same competitive capabilities, distribution channels, and marketing approaches worldwide

Having relatively small plants in many countries, with each plant producing product versions for local area markets

Using the same fundamental competitive approach worldwide, although the company’s strategy or product offering may be adapted in very minor ways to accommodate specific situations in a few host countries

Requiring local managers in host countries to stick close to the chosen global strategy

Minimal responsiveness to buyer tastes, cultural traditions, and market conditions in each country market

Jos Simulation Answered question March 27, 2025