Phase 1: Problem discovery and definition.
Business Problem: Shop-Here is a small company that aims to provide the best quality services to the consumers. The company is faced with several challenges regarding management. Currently, the company is planning to invest in offering ethically sourced products to attract a large spectrum of consumers and remain relevant in the market. Therefore, the project assesses factors that the company needs to consider when rebranding its products to meet the clients’ needs.
Working Title: Ethical consumption acting as a barometer of profitability; a convergent mixed method approach
Aims of the Project: The aim of the project is to evaluate the behaviors of the consumers towards sustainably sourced products.
Objectives of the Project: The objective of the research is to determine the relationship between ethical consumers’ purchasing behavior and their apparent intention to consume. The other objective is to understand ethically minded consumers’ requirement and preferences. Last, the objective will identify which attributes make products more appealing to ethical consumers.
