In Table 4.3, what should competitive strength measures be based on?

industry key success factors and other telling measures of competitive strength or weakness.

those factors that are the biggest determinants of a company’s revenues and sales volume.

those factors that are the biggest determinants of company profitability.

those factors that are the biggest determinants of whether industry members have above-average, close to average, or below-average market shares.

those factors and product attributes that buyers will find most appealing.