seeks to gain a dramatic and durable competitive advantage by abandoning efforts to beat out competitors in existing markets and, instead, moving to a “blue ocean” market space where the industry does not really exist yet, is untainted by competition, and offers wide open opportunity for profitable and rapid growth.
involves a preemptive strike to secure an advantageous position in a fast-growing market segment.
involves attacking strong rivals by offering buyers an equally good or better product at a lower price.
is a defensive strategy that can be used by a market leader to protect against rivals’ efforts to steal its customers.
works best when a company has numerous resource strengths and capabilities and wishes to go on the offensive to become the global market share leader.
