Granting volume discounts or better financing terms to dealers/distributors to discourage them from experimenting with other suppliers/brands and/or trying to convince them to handle its product exclusively and force competitors to use other distribution outlets
Maintaining a war chest of cash and marketable securities
Making an occasional strong counter-response to the moves of weak competitors to enhance the firm’s image as a tough defender
Using a blue ocean strategy to maneuver around competitors and concentrate on capturing unoccupied or less contested market territory
Lengthening warranties, offering free or low-cost training and support services, and providing coupons and sample giveaways to buyers most prone to experiment with using rival brands
