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When a first-mover’s actions are protected by patents, copyrights, or other forms of property rights, thus thwarting a response by would-be followers

When pioneering helps build a firm’s image and reputation with buyers and creates strong brand loyalty

When, for various reasons, an early lead helps a company gain an absolute cost advantage over later-moving rivals

When first-time customers face significant costs in later switching to the product offerings of later entrants

When a pioneer is using a broad differentiation strategy and is striving to achieve strong differentiation keyed to three or more value drivers

Jos Simulation Answered question March 28, 2025