Whether to employ essentially the same basic competitive strategy in all countries or modify the strategy country by country to better match local market and competitive conditions
What type of offensive strategy to employ in gaining a strong and profitable foothold in each of the foreign country markets it chooses to enter
Where to locate the company’s production facilities, distribution centers, and customer service operations so as to realize the greatest location-related advantages
Whether to customize the company’s offerings in each different country market to match the tastes and preferences of local buyers or to offer a mostly standardized product worldwide
When and how to efficiently transfer some of the company’s competitively powerful resources and capabilities from certain countries to other countries in order to aid the entry into new country markets and/or to more effectively battle local rivals for sales and market share
