pursue a strategy of selling footwear to retailers in Europe-Africa at a wholesale price of $39 per pair or less–no import tariffs have to be paid on branded pairs shipped to footwear retailers in Europe-Africa when the wholesale price is below $40 per pair.pursue a strategy of selling fewer pairs in Europe-Africa than rival companies–this has the advantage of keeping the company’s costs for import tariffs in Europe-Africa lower than those of rivals.build a production facility in Europe-Africa and then expand it as may be needed so that the company has sufficient capacity to supply all (or at least most) of the branded and private-label pairs the company intends to try to sell in that geographic region.raise the company’s selling price of footwear in Europe-Africa by the full amount of the tariff and pass all tariff costs along to the purchasers of the company’s footwear–this strategy has the advantage of completely eliminating the company’s exposure to import tariffs in Europe-Africa.stop selling footwear in Europe-Africa and close down all company operations in that region.
