Review the Inquirer to determine Chester’s current strategy. How will they seek a competitive advantage? From the following list, select the top five sources of competitive advantage that Chester would be most likely to pursue.
Select: 5
Offer attractive credit terms
Accept lower plant utilization and higher capacities to insure sufficient capacity is available to meet demand
Increase demand through TQM initiatives
Reduce cost of goods through TQM initiatives
Seek high automation levels
Add additional products
Reduce labor costs through training and recruitment
Seek the lowest price in their target market while maintaining a competitive contribution margin
Seek high plant utilization, even if it risks occasional small stockouts
Seek excellent product designs, high awareness, and high accessibility
