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Chester’s Elite product Cedar has an awareness of 72%. Chester’s Cedar product manager for the Elite segment is determined to have more awareness for Cedar than Andrews’ Elite product Acre. She knows that the first $1M in promotion generates 22% new awareness, the second million adds 23% more and the third million adds another 5%. She also knows one-third of Cedar’s existing awareness is lost every year. Assuming that Acre’s awareness stays the same next year (77%), out of the promotion budgets below, what is the minimum Chester’s Elite product manager should spend in promotion to earn more awareness than Andrews’ Acre product?

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  •  2M
  •  Nothing
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  •  3M
Jos Simulation Answered question April 8, 2025