How can Cat’s product manager increase market share and competitiveness?

Cat’s product manager is under pressure to increase market share, but is uncertain about how to make the product more competitive. The product is reasonably well-positioned in the Thrift segment and enjoys relatively high awareness and accessibility. Which of the following would most likely result in a quick increase in market share?

Select : 1

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•  Re-position the product to the ideal spot within the segment

•  Increase awareness by 5%

•  Increase the unit contribution margin by decreasing the MTBF

•  Lower the unit selling price to the bottom limit of the segment price range