Roll Royce Cullinan is a new SUV produced by Roll Royce. This car is also the first of the kind produced since it is all wheeled drive SUV. The starting price is $325000 (Zhang, 2018). Therefore, the brand falls under the luxury brand. The average price of most of SUV is between 30,000 to 40,000 dollars. The vehicle was released in 2018 and will start being marketed in 2019 (Zhang, 2018). In 2016, roll Royce sold 4000 cars per year for the first time. If the SUV peaks, it is estimated that overall sales will grow to 6000 sales per year by 2019. This paper addresses order fulfillment which is the process of receiving, processing and delivering orders to final customer (Logistiikanmaailm, 2019). To address order fulfillment. There is need to understand order penetration point which is a point where the order is earmarked for specific customer (Logistiikanmaailm, 2019).
